Latin America

Electroluxs Arturo Gonzalez Frankenberger Joins Portadas Council System

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We are excited to announce that Arturo Gonzalez Frankenberger, Product Marketing Manager in North Latin America & the Caribbean at Electrolux Home Products, is joining the Portada Brand Star Committee Latam, one of the six units of Portada's Council System. The board's next in-person meeting will be at Portada Mexico, on October 17 at Casa Lamm.

Arturo Gonzalez Frankenberger is Product & Marketing Manager at Electrolux, responsible for developing and launching the business system around the product – the collection of products and services that will deliver the product's promise; to lead the business strategy in relation to the portfolio management and brand communication.

His passion is to develop business strategies and plans to develop products for the different and complex markets He is responsible for (+30 markets). In the last 5 years, the company generated over US$180 Million in revenue with products developed with local/regional consumer insights. With 14 years of business and marketing experience with a consistent track record of results, Arturo has skills of brand strategy and communication, business strategy, product and P&L management, ATL, BTL, digital marketing, consumer research, market analysis, events, sponsorship, PR and media. He likes to develop people and share with them important values like respect and accountability.

The phrase "if you are going to do it, do it right" is his everyday responsibility. Outside the work, he loves to share time with his wife and children in the house, parks, museums, and visiting friends. He goes the gym, plays soccer once a week and runs every other day to relax, be active and heRead More – Source

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