Latin America

SALES LEADS LATAM: Mastercard, Beiersdorf, Nissan Brazil…

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A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

2018 NETWORKING SOLUTIONS. To find out about Portada's new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

For prior Sales Leads LatAm editions, click here.

  • Mastercard

Mastercard announced the launch of its Start Something Priceless campaign in Latin America and the Caribbean (LAC). For the first time in history, a brand brings together two football superstars of Latin America, Lionel Messi and Neymar da Silva Santos Jr. (Messi and Neymar Jr.), in an integrated marketing and communications platform to score against childhood hunger and malnutrition in LAC.The social movement, #JuntosSomos10 (TogetherWeAre10), will ignite the evolution of Mastercards iconic Priceless advertising campaign, transforming it from StoryTelling to StoryInspiring, appealing to todays socially engaged consumers.As part of their two-year partnership with Mastercard, Messi and Neymar Jr. will seek to inspire fans to join them in fighting childhood hunger and malnutrition through a series of cause-related marketing efforts supporting the United Nations World Food Programme (WFP) and other partners which will be incorporated into the movement over time.The campaign kicks-off on April 10th with the activation of the #TogetherWeAre10 social movement, encouraging consumers to join Mastercard in doing their part to make a difference in the world.Along the 2-year campaign, Mastercard aspires to have made a positive impact in the lives of children in the region by providing more than 10 million meals and supporting the fight against malnutrition across LAC. "Human connections are the foundation of the Latin culture,” says Ana Ferrell, Senior Vice President, Marketing and Communications, Mastercard LAC and Portada Council of the Americas member.

  • Beiersdorf

Dentsu Aegis Network Argentina has been awarded beauty and skin care brand Beiersdorf account. The agency will handle strategy development, planning and online and offline media buying for all of its brands, including Nivea, Eucerin and Curitas.

2018 NETWORKING SOLUTIONS. To find out about Portada's new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

  • Nissan Brazil

Nissan Industrial Complex in Resende, Brazil, has achieved the milestone of 30,000 cars made for overseas markets. The timing coincides with the second anniversary of the plants export program, which is exponentially growing due to an increased demand in Latin America.This is in part due to the success of Nissan Kicks as the ultimate addition to the brands export portfolio. Since December, the Argentinian market started to sell the crossover produced at the Resende Industrial Complex. Argentina had already been receiving the March hatchback and the Versa sedan from Brazils plant. Both models made in Brazil are also sold in Bolivia, Chile, Costa Rica, Panama, Paraguay, Peru and Uruguay.

W.L. Gore & Associates has consolidated its global media business for its fabric division with Dentsu Aegis Network following a review, Adweek has reported.Dentsus Gravity, Carat and Amnet agencies will work with Gore-Tex—used in brand products from Adidas, Oakley, Patagonia, Converse and The North Face—across the Americas, Europe and Asia-Pacific.W.L. Gore & Associates Gore-Tex spent US$1.5 million on marketing efforts in the U.S. last year, according to Kantar Media.

NEW FEATURES TO PORTADA'S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting LatAm consumers:
New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
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Celeste Martorana @celesmartorana

Celeste joined Portadas team in 2014. Since then, she has been working as an editor for Portadas English-language website and compiling information for Portadas Databases.

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