What: Facebook and Cisneros Interactive have become partners in Central America, the Caribbean, and Uruguay, expanding an alliance that already included 10 Latin American Countries.
Why it matters: This expanded deal will bring Facebook's best practices to benefit clients in those new markets.
Cisneros Interactive, the area focused on digital advertising at Cisneros, has officially become Facebook's reseller in Central America, the Caribbean, and Uruguay. In this way, the two companies mean to amplify a strategic alliance they had already expanded in 2017, when Cisneros became Facebook's reseller in Bolivia, Ecuador, Paraguay, and Venezuela.
Under this new deal, Cisneros Interactive will provide its services to Facebook customers in Costa Rica, República Dominicana, Guatemala, Panamá, Puerto Rico, and Uruguay. Advertisers will have access to Facebook's practices, training features, and local payment options according to each market.
"We're thrilled to expand our successful alliance with Facebook," said Victor Kong, president at Cisneros Interactive. "Our deep understanding of Latin America, together with Facebook's business solutions, will allow us to build true added value for more clients in Central America, the Caribbean, and Uruguay."
"Companies use Facebook throughout Latin America to connect with audiences and drive results," added Adriana Grineberg, Facebook regional manager in Central America. "This alliance with Cisneros Interactive will take Facebook closer to advertisers in the region, in order to offer the same service and experience we provide to our clients worldwide."
Cisneros Interactive is one of the main players in the digital advertising industry in the region. Their new offices will be added to their already available services in Argentina, Brazil, Mexico, Colombia, Chile, and Peru.