Latin America

SALES LEADS LATAM: Coca-Cola Chile, Jaguar Land Rover, Santander Bank…

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A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

2018 NETWORKING SOLUTIONS. To find out about Portada's new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

For prior Sales Leads LatAm editions, click here.

  • Coca-Cola Chile

The Coca-Cola Co.'s KO affiliate in Chile and local bottlers of the brand entered into an agreement to buy Comercializadora Novaverde SA. The company specializes in juices, canned fruits and vegetables, mainly under the brand Guallarauco. Embotelladora Andina, Embonor, Coca-Cola del Valle New Ventures, and Coca-Cola de Chile entered into a stock purchase agreement under which 100% ownership of Comercializadora Novaverde shares will be transferred. On completion of the deal, while Coca-Cola del Valle New Ventures will own 2,999,994 shares, Coca-Cola de Chile and Embotelladora Andina will own three and two shares, respectively. Embotelladora Andina's direct and indirect ownership in Novaverde will be approximately 35%, as it is already a shareholder of Coca-Cola del Valle New Ventures. The deal is valued at US$80 million, according to a Reuters report. The Novaverde takeover is expected to boost Coca-Cola's portfolio in Chile enabling it to increase the number of nutritious and delicious products it offers.

  • Jaguar Land Rover

Jaguar Land Rover has selected Dentsu Aegis Network to handle its´ US$500 million global media account following a review. Mindshare was the car maker´s incumbent for 17 years.

2018 NETWORKING SOLUTIONS. To find out about Portada's new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

  • Kenon Holdings Ltd.

Kenon Holdings Ltd., a holding company that operates dynamic, primarily growth-oriented, businesses, announced that Inkia Energy Limited, a wholly-owned subsidiary of IC Power Ltd. (“IC Power”), has completed the sale of its Latin American and Caribbean businesses to I Squared Capital (the “Buyer”), an infrastructure private equity firm.The sale is expected to generate proceeds of approximately US$1,332 million, consisting of US $1,110 million proceeds paid by the Buyer plus retained unconsolidated cash at Inkia of US $222 million. This reflects the base purchase price of US $1,177 million after certain adjustments, including estimated working capital, debt and cash at closing. As part of the transaction, the Buyer will assume Inkia’s US $600 million of bonds, which were issued in November and December 2017.

  • Intermex Holdings II / FinTech Acquisition Corp. II

Intermex Holdings II, Inc., the parent company of Intermex® Wire Transfer, LLC, a technology enabled wire transfer and financial processing solutions provider, and FinTech Acquisition Corp. II, announced that they have entered into a definitive merger agreement with Intermex’s owner, Stella Point Capital, LP (Stella Point Capital), whereby FNTE will acquire Intermex and will be renamed Intermex Wire Transfer, Inc. The merged company is expected to continue to be listed on the Nasdaq Stock Market. Post transaction, Robert (Bob) Lisy, President, Chairman and Chief Executive Officer and the rest of the existing Intermex management team will continue to lead the company.The merger is expected to close in the second quarter of 2018, pending Money Transfer License Approvals, FNTE stockholder approval and other customary closing conditions.

  • Santander Bank

Santander Bank is bringing respect back to banking with the introduction of new features and upgrades to its digital banking platform at the end of 2017. And, beginning this week with the launch of a new marketing campaign, including TV, radio, digital and social channels, Santander is kicking off the New Year by renewing its customer promise – to ensure respect is at the core of every customer interaction, every product, every service, and everything the Bank does.Santander Bank, N.A. is one of the country's largest retail and commercial banks with more than US$79 billion in assets. With its corporate offices in Boston, the Bank has 9,700 employees, more than 650 branches, 2,100 ATMs and 2.1 million customers . The Bank is a wholly-owned subsidiary of Madrid-based Banco Santander, S.A. (NYSE: SAN) – one of the most respected banking groups in the world with more than 125 million customers in the U.S., Europe, and Latin America.

NEW FEATURES TO PORTADA'S INTERACTIVE DATABASES
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Celeste Martorana @celesmartorana

Celeste joined Portada’s team in 2014. Since then, she has been working as an editor for Portada’s English-language website and compiling information for Portada’s Databases.

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